Kiehl's launched at Burnside Village on Friday night adding another impressive brand to the growing range of boutiques.
This is only the second Kiehl's boutique in Australia which is pretty awesome.
I'd heard of Kiehl's but have never used the brand before but after attending the launch I'm pretty keen to go back and check it out more thoroughly.
The launch was really fun! It was a 'New York Village Party' and they handed out fairy floss and little bags of popcorn to all the guests. It was catered by the restaurant H by Felici and I'm glad I stuck around for the mini ice creams!
One of the salespeople told me that the store started in New York in 1851 as a homeopathic pharmacy and a lot of the products still use the same recipe and all natural ingredients.
Kiehl's doesn't spend money on advertising but instead focuses their funds on giving out samples and growing the brand through word of mouth.
You don't really get a better brand endorsement than that!
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| Photo by Alice Healy |
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